Google FLoC delay means third-party cookies will stick around longer

Google’s Privacy Sandbox, particularly its Federated Learning of Cohorts or FLoC, had the grand ambition of making third-party cookies unnecessary for target advertising, thereby protecting people’s privacy even while making money from them. Like many of Google’s grand ambitions, FLoC was met with no small amount of criticism and pushback. The company still maintains its position on the benefits of …